More than a decade ago she started to attend showcase festivals and conferences like Eurosonic, Bylarm, Spot, as a fan of (back then) especially Scandinavian music. In those early days she was still writing reviews and small articles for different Austrian webpages and magazines. She didn´t quite understand why her favorite artists never made it to Vienna, and why there weren´t more (well, at least that was her impression) Austrian artists – or delegates – attending those kind of events, if any at all. She tried to change that in some way, by talking with and about the labels, agencies, bands she got in touch with and whenever she got the chance to. Networking with a purpose, but without an order or a personal project to manage. In august 2013 she finally started her own artist mgmt company Rhythm & Clues 77. Some years later she added an PR branch to her one woman company. Since then she’s been working with Velojet, Polkov and, more recently, Farewell Dear Ghost, MOLLY and Tents.