Richard Zijlma is the GM of Amsterdam Dance Event. ADE Started in 1996 as a three-day conference and attended by 300 delegates with thirty DJs performing, the ADE was initially based in De Balie for the daytime conference and at night featured shows in three venues: Paradiso, Melkweg and Club Escape.
The event starts off on Wednesday with ADE Pro and ADE University, the Music & Bits conference program, plus the DJ Cook-Off, which was won for a second time by Seth Troxler in 2012. Alongside that, ADE also now includes the awards ceremony of the DJ Mag Top 100 DJs Poll.
The nighttime line-up features over 800 DJs and artists as well as a selection of the upcoming local and international talent, playing to a total of more than 200,000 clubbers. According to the Dutch Daily News, artists who have appeared at ADE in the past include “Armin van Buuren NL), David Guetta (FR), Laidback Luke (NL), Fatboy Slim (GB), Richie Hawtin (CA), Afrojack(NL), Paul van Dyk (DE), Junkie XL (NL) and Chase & Status (GB)”.