Thomas Heher has been active in the cultural sector since 1996 and is now working for several companies as a consultant in music business and marketing, as well as a music and film curator. He developed the concept for Waves Vienna – Music Festival & Conference and is, as the director of the festival, in charge of programming and marketing. Previously Thomas worked as chief editor at pop culture magazine TBA and was co-founder of pop culture magazine The Gap and the literature magazine Volltext. He also used to run the viennese record label P.A.M. Records and collected lots of experience while promoting concerts, readings and film screenings.