Started as a music journalist in mid-nineties in various news agencies and newspapers, eventually became PR representative of Bryan Adams, Pet Shop Boys, Chris de Burgh, Scatman John, Scooter and other concerts in Lithuania (in 1997-2001) as well as RocKiev festival (headlined by Metallica in 2000) in Kiyv, Ukraine.
Co-founder of Lithuania-based M.P.3 music agency (est. 2002). Current CEO of M.P.3 group that consists from record label, booking agency and concert agency. Since 2015 co-founder and current director of Lithuanian Music Business Association, the organizer of the annual music conference & showcase festival What’s Next in Music? (every September takes place in Vilnius).