In a career spanning over 25 years, he organized more than 40 large festivals and more than 200 individual events of various formats. Events vary from large cultural, entertainment and corporate events to small projects such as conferences, art exhibitions and mural production.
As one of the initiators of the Exit Festival, he created the appearance of the festival, which revolutionized event design in our region. Even today, Exit represents the most important and unparalleled manifestation in the region. During 12 years in the position of marketing director, he directly created the image of Exit as the most significant brand coming from Serbia. From 2014 to 2017, as director of Exit Festivals & brands, he was in charge of the international protection and exploitation of Exit’s intellectual property.
In parallel with his work at Exit, he is also the initiator of the international film festival Cinema City, which has been held in Novi Sad for ten years with great success.
In that period, the festival showed over 1,000 films and was visited by more than 300,000 visitors. In the meantime, Cinema City is becoming a hub for numerous international projects such as: Cinema Contact, K3CI, Danube festival network, Rivers 2 Communities, Film it Loud, Fresh Danube Films,…
In addition to Exit and Cinema City, among the large number of organized events, the following certainly stand out: the Madonna concert in Belgrade, the Red Hot Chilly Peppers concert in Inđija, the Massive Attack and Chemical Brothers concerts in the Belgrade Arena, the Festival of Street Musicians in Novi Sad.
From 2016 to 2019, he was the director of the marketing agency HNS Creative.
In 2019. he organized a two-day multimedia festival Cinema Now. In 2022 and 2023, he is organizing the CON conference dedicated to creative industries.
In 2023 and 2024, as director of Dorcol Platz, he is launching numerous new programs at that iconic Belgrade location.
In the same period, the Riverside Cinema project is launched (2023 and 2024), and in 2024, the international project Parks4All is launched with the aim of promoting cultural programs in city parks.