Zsolt Kele is a channel manager at Believe working with producers from all over Eastern Europe, with a heavy focus on the Hungarian and Balkan markets. As a Video and Audience development professional his main objective is to help artists and labels understand how YouTube, TikTok and other video platforms operate, and how to be more visible in such crowded ecosystems, while also solving a variety of rights issues. He gained experience in artist development and online marketing during his tenure with his previous employer Gold Record, where he had a hand in the online success of many now top artists of the region.