As an Artist Relations Manager for Believe Music, Alek works with talent across the western Balkan region. Though in mid thirties, he has been a part of the music industry for more than fifteen years. Even before joining Believe he worked in Marketing & PR, event planning, as a journalist and a radio host, a booker festivals and was involved in local activism for his own proud LGBTQIA+ community.
On the daily he is helping artists across the region to stay independent and successful, but at night you can see him DJ in various clubs and festivals.