As an Artist Relations Manager for Believe, Alek works with talent across the western Balkan region. Though in mid-thirties, he has been a part of the music industry for more than fifteen years. Even before joining Believe, he worked in Marketing & PR, event planning, as a journalist and a radio host, a booker for festivals and was involved in local activism for his own proud LGBTQI+ community. On the daily, he is helping artists and labels across the region to stay independent and successful, but at night you can see him as DJ in various clubs and festivals.