Sync manager and A&R administrator at Global Records, one of the most prominent independent record labels in CEE. Andra has over 12 years of experience in several sectors of the music business including PR and communication, concert promotion, event organising (from music camps to music awards ceremonies and festivals), artist management, booking, A&R and sync. Some of the events include artists such as Placebo, The Hollywood Vampires, Slash, Metallica, etc.. She took part in organising and communicating Michael Bolton’s concert in Cairo in 2016. In the sync area she worked with clients such as Vodafone, Netflix, Sky TV Channel, About You, Amazon or Fashion Days. Andra has been working for the past 10 years as a PR Manager for East European Comic Con and in the last two years has been a part of the Beach, Please! team, the biggest urban festival in Europe, handling the soundcheck schedule. In 2023, she co-founded, together with Adina Popescu, Sync About It, the first 3 day conference and music camp in the CEE focused exclusively on music synchronization, which will take place in 19-21 February 2025 in Bucharest. The project is funded by the European Union through LiveMX.