I co-founded Overground Music agency in 2013 and have since worked with some of the biggest names in the Romanian alternative rock scene – byron, Robin and the Backstabbers, The Mono Jacks and many others. At our agency, we work with a roster of local artists for an array of different services: management, booking, PR, financial, merch & label services. I’m particularly interested in image strategies and the narratives behind artists’ images, as well as the ways of communicating an image both online and offline. I’ve also seen enough press kits to tell a good one from a meh one in 4.75 seconds.Since 2017 we’re also co-organizers of Mastering the Music Business, the leading music conference and showcase festival in Romania, where I’m in charge of coordinating the festival program and artist applications.