Dejan Ubovic studied anthropology and project management in Belgrade. He worked as a journalist on radio stations (Studio B and B92 Radio). In 2000. He initiated Cross Radio Network, a weekly cultural radio program in 14 cities covering all countries of former Yugoslavia. At the same time, he was a founder of Cultural Front NGO. CF was the leading organization in many different projects – festivals, conferences, exhibitions etc. In 2009. He was founder and became director of European center for culture and debate GRAD in a former industrial building in a central part of Belgrade, in cooperation with Felix Meritis center from Amsterdam. In the first ten years KC Grad organized and hosted more than 4500 programs and became the trigger of the development of the Savamala area.