GLP was created to meet the demand for full service entertainment solutions.
GLP’s foundation was laid in 1979, when George Leitner started his first promoting company, promoting and manifesting Punk and alternative concerts in Austria and developing marketing concepts for the industry (banks etc), which was instrumental in providing a solid financial foundation for the trials and experiments to come.
1985 Jack Bart, the agent and manager of “James Brown” gave GLP the first opportunity to progress towards an international agency. Sal Michaels (Pyramid Productions), Dick Allen (William Morris) to name just a few US partners have been instrumental in giving GLP the chance to further develop the concept of “artist marketing” throughout Europe, the Near East, Africa and, eventually, the Far East and Asia. So it was a logical step to stop promoting and focus on artist marketing from 1988 onwards.