Gergana Milovska is a key figure in Sofia’s dynamic music scene, managing artist relations for both the SoAlive Music Conference and Sofia Live Festival in Bulgaria. In her role, Gergana oversees comprehensive artist coordination, including logistical planning, scheduling for stages and sound checks, and ensuring all backline needs are met.
Beginning her career in 2015 as an event manager, Gergana quickly moved up to manage and eventually own three of Sofia’s most popular venues, including the iconic Terminal 1. Her five years in club management established her reputation as a skilled leader in high-capacity event coordination. Since 2020, she has expanded her expertise to the film industry as an art department coordinator, while continuing her work as a freelance production manager for large-scale concerts and festivals across Bulgaria.
Gergana’s multifaceted experience brings invaluable insight and organization to every project, solidifying her as a trusted and highly capable professional in both the music and entertainment industries.