Relja Milanković Reksona is a Serbian artist and music producer.
He is the co-founder of the first and largest hip hop label in the Balkan region; Bassivity Music. He is also CEO of the later formed Bassivity Digital and Bassivity Music record label, co-founder and CEO of Loudpack Zone radio, as CEO of marketing agency Soulflower and first hype streetwear shop in balkans Minus1 store. Also, Relja worked as head of A&R for Warner Music chapel licensee in Serbia as well as Marketing and product Manager at Warner Music Serbia Licensee. Relja also runs Bassivity Studio 7 in Belgrade, Serbia which beside many other successful projects is official Warner Brothers dubbing studio for Serbia and Montenegro.