Ruth Koleva is a recognized figure in the music industry, earning accolades like Grazia Magazine’s Woman of the Year and Forbes 30 Under 30. As Head of Partnerships for Kanjian, China’s leading independent music company, she connects international entities with the vast Chinese market. Her dedication to Bulgarian music led to the creation of Sofia Live Festival in 2019, attracting over 8,000 attendees. In 2022, she joined the board of PROPHON and founded the SoAlive music conference a year later, serving as its CEO.She also heads ANMIP-BG and is a board member of IMPALA, amplifying Bulgarian music globally. Her multifaceted roles underscore her impact on music in Bulgaria and beyond.