In the music business since 1996., when he started at the marketing dept of Dallas Records, EMI’s licensee in the Adria region. Today he is EXIT festival’s director of PR and member of the Board, director of Sea Star festival, head of marketing and PR at LAA, and head of PR at Tvornica Kulture (Zagreb based concert venue).
In over 24 years he has founded Pozitivan koncert (2005. – 2019.) and Mars Festival (2010.), worked as PR for Hartera Festival (Rijeka), Culture Club Revelin Dubrovnik (2011. – 2012.), MTV Hrvatska (2010. – 2015.), manager of the band Jinx (2010. – 2014.) and promoter/PR of more than 400 concerts ranging from small clubs to the biggest venues in Croatia, including artists such as Foo Fighters, Iron Maiden, The Prodigy, Manu Chao, Dubioza Kolektiv, Simple Minds, Duran Duran Pet Shop Boys, Editors, Skunk Anansie, Prophets Of Rage, Slayer, Mastodon, Chris Cornell, Down, Tegan and Sara, Dillinger Escape Plan, Morcheeba, Macy Gray, M83 and many more regional and international names. He lives in Zagreb with his daughter, wife, and two dogs.