In the music business since 1996 when he started at Dallas Records. He’s head of PR and marketing at LAA (since 2012.) and Zagreb’s Culture Factory (since 2013.) and his very own PR agency Pola.
He has been a member of Exit’s organization since 2007, the director of their Sea Star festival in Umag, and from 2020 to 2023 was head of PR director of the entire Exit organization and a member of the Board of Directors.
So far, he has promoted more than 750 concerts, more than twenty festivals and dozens and dozens of asrtists and albums, some of which were albums of the year.
He lives in Zagreb, on Savica, with his daughter, wife and two dogs and supports Dinamo.