Srna Gugulovska is the CEO and founder of 2by4 Digital, which provides cutting edge digital marketing solutions for commercial, political, and music clients. 2by4 has provided distribution and marketing services for numerous musicians from Macedonia and abroad and provided digital marketing services for the country’s Eurovision representative. 2by4 created and promoted a music television program, Alter Scene, to showcase the country’s diverse talent. 2by4 artists have garnered over 3 million streams on Spotify, 5 million on YouTube, and millions on Tik-Tok. 2by4 is currently representing Yon Idy, who has performed in festivals throughout Europe in 2022, including Dua Lipa’s Sunny Hill Festival and the Live at Heart Showcase Festival in Sweden.