Veronika started out in the musical industry by inviting her favorite bands to her hometown and organizing jam sessions when she was 17 years old. From there she went on to study Music Management at the Academy of Performing Arts and Prague where she is currently finishing her Master’s degree. She worked in various institutions and finally ended up at her dream job – booking at the Mladí ladí jazz festival in Prague. There she also works on various projects – for example Jazzfruit (young jazz bands competition), Jazzchange (Czech-Slovenian exchange project) or Jazzbit (young jazz bands club series).