Graphic designers are yet another invisible department in the music industry machinery. You don’t see them, you don’t know who they are and how they operate but still you communicate with their work on an everyday basis. You scroll the record covers on your mobile apps, you hand the gig posters on your walls, hold the vinyl jackets in your hands and wear shirts designed by “the invisibles’. We’ll talk on different graphic design perspectives – branding a band, branding a venue & festival, branding a record label. We’ll surely talk on even more things – that’s when the fun starts.