The two hours long workshop is designed to provide basic insights on current situations and trends particularly on the digital field of music.
Such an understanding is valuable to realize recent changes in music consumption habits, to help distinguish business models and digital music services, also new revenue sources and shares.
Coverage includes relevant processes for bands, such as web-presence and brand profiling in services, planning a release schedule, digital distribution, content creation and activation, rights management and monetization, social media PR and marketing, audience and fanbase development.
Speaker: András Bozán Bodrogi
